Shoot the HiPPO is a digital marketing guide that lends a focus to non-traditional roles in marketing. The book does this from the very start, with the title “HiPPO” actually being an acronym for “Highest Paid Person’s Opinion”.
The book contains stories, anecdotes and related materials that make it an engaging read. Not only do the writers share their personal thoughts and opinions, but all of these are constantly backed up by further professional connections. The book seamlessly ties together its chapters and topics with videos and readings that can be further explored online.
If you want cutting edge marketing lessons from a pro whilst steadily transforming your view of the marketing role, then this is for you!
Reviewed By: Rylee Bailey, Digital Marketing Assistant, Women in Tech forum
April 2021