This is an incredible opportunity to join a fast growing and values centred agency who are extremely passionate about providing world-class B2B Marketing expertise and delivery to our clients as well as a fantastic employee experience. The person in this role will have a natural flair for visual content, recognising what clean and impactful design looks like and be adept at interpreting clients’ requirements and translating that into detailed briefs for our design team.
You will also be a natural with words, not a pure copy-writer but someone who pays attention to tone of voice, has an eye for detail and can write clean and impactful messaging and communications. The successful applicant will be highly organised, able to plan for and project manage many different forms of content creation all the way from initial client briefing through to final creative delivery.
The successful applicant is a highly collaborative team player, who is able to work on your own initiative and enjoys a fast-paced, agile working environment. You will be keen to develop your skills in B2B marketing and would relish the opportunity to play a central role in our growing agency. You will report to the Head of Strategic Communications.
Summary of the role
Your principal responsibility will be to work with our Head of Strategic Communications and supporting our ABM and Digital Marketing teams to define the requirements for, and manage the end-to-end delivery of content for our clients. You will be aware of how to plan the right content at different stages of the buying lifecycle, confident to make recommendations on how to approach a brief. You will be involved in everything from ads and digital content, video and animation, to blogs and sales enablement materials. Whilst not a designer yourself, you will have a creative mind and an eye for layouts and visual appeal.
The second part of your role will be to support in the development of messaging and copy – extracting insights from research and product information and turning that into compelling customer centric proof points and messaging hooks. These messaging hooks will form the basis of the brief for the content that you will create. From time-to-time you will also get involved in the development of buyer personas, conducting live interviews with end customers to gather the insight that will feed into the messaging and the brief.
The right candidate will be able to assimilate complex information quickly and logically, have a natural flair for messaging and writing engaging copy and content, be naturally inquisitive, unafraid of asking challenging questions and have the confidence to lead client projects and present with impact.
You will likely come from a marketing communications or equivalent background either in-house or at an agency.
As the role is remote, you will be a self-starter and confident enough to reach out to the team when you need support. You will be articulate and passionate about delivering results for clients.
Roles and responsibilities
Be the client lead on projects that you own
Content strategy and planning, based on lifecycle stages
Creation of messaging frameworks, hooks and copy writing
Conduct customer interviews and develop audience insights / personas
Writing detailed and compelling content briefs
Project Managing content creation on-time and to budget, proactively managing feedback and quality checking processes (QA)
Manage resources/virtual teams as needed to deliver against the defined plan
Keep on top of new market developments in the content marketing space and opportunities for our clients to take advantage of.
Play an active role in account development, expansion and promotion of the Seeblue Marketing brand through social media, videos and events.
Skills & Experience
1-2 years experience in a marketing role, B2B or technology background preferable
Familiar with Messaging and Communications
Able to manage virtual project teams to a project plan
Can deliver high quality messaging and copy
Has a solid understanding of core B2B marketing principles and buying journey
Strong visual communication and presentation skills
Can interpret complex subjects and make them understandable
Driven to succeed and deliver great work
Comfortable working on a number of different projects at once
Qualification and Educational requirements
Educated to degree level, or has relevant work experience
CIM qualification an advantage
Seeblue Marketing was founded in January 2019 by Helen and Orla who both have a background in global tech businesses – we’re a fast growth specialist B2B agency and our clients range from established global brands to innovative and rapidly growing scale-ups. We are a highly professional team, and our mindset is win-win. We’re proud to deliver exceptional quality work and be at the top of our game and are looking for people to join us who want to be a part of building something amazing from the ground up. As part of our team, you will be given a lot of opportunity to grow, to learn and become a leader in your field. We are a values-centered business and very proud of the high performance and highly motivated team culture that we are developing:
To apply for this job please visit see-blue.co.uk.