As a Corporate Marketing Manager, you will report directly to the local Senior Regional Marketing Manager, and run events and campaigns in direct contact with the local Sales team and the EMEA Marketing team.
This role will spearhead our UK&I organisation’s event strategy. This will include participation in local conferences, Slack hosted industry events, workshops and executive engagements. The role will work closely with sales and marketing leadership to determine critical events, handle campaign and attendance management from start to finish, as well as measure and prove return on investment (ROI). Additionally, this role should be customer-obsessed, with a deep curiosity about the audience and their journey – surprising and delighting and creating experiences for audiences every step of the way.
Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?
What you will be doing
Collaborate with regional UK GTM leaders to develop and agree the event marketing strategy for the region, ensuring alignment and prioritisation of activities to support revenue and growth goals
Work with the Marketing, Sales, and Customer Success organisations, to create and market event experiences and campaigns designed to meet objectives based on lead generation, customer advocacy, and more
Work with the broader marketing organisation to deliver events strategies across a suite of channels and tactics (ex. Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.)
Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
Analyse, track, and report on event ROI based on predetermined pipeline targets, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
Manage agencies relationships
Interact with key decisions makers, account holders, and customers
Work with in-house creatives, agencies, and partners and manage end-to-end budgets for events
What you should have
3-5 years of experience developing and executing event or B2B demand generation programs that drive bottom-line business impact
Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion
Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly.
Expert understanding of partnering with sales to create, refine, and measure campaign success
Hands-on experience with marketing metrics and analytics tools (ex. Excel, Looker, Salesforce)
Passionate about Slack, and our vision for the future of work
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