Website Sona

The real economy employs 3 billion people in frontline jobs, yet frontline teams have been underserved by technology for decades and are left to choose between paper or 20-year-old workforce management solutions, which harm both their employees and their business.

At Sona, we’re building the Frontline Operating System; an end-to-end platform to manage the entirety of a shift-based workforce. Sona combines the functionality you expect from any workforce management software – including scheduling, time & attendance, and absence management – with dedicated features to empower staff and simplify frontline work for everyone. All in one easy-to-use platform.

We have the opportunity to build a very large, impactful and sector-defining business, and we’re off to a fast start. In year 1, we reached tens of thousands of frontline workers and raised over $10 million from Google’s AI fund – Gradient Ventures, SpeedInvest, Notion Capital and angels like Tom Blomfield, to help us reach more.

It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, but large enough that we have a great structure, experienced leaders and world-class benefits in place (such as being fully remote and flexible, and only working 4.5 days a week). More on working at Sona here.

About the Role

This exciting, new role is ideal for someone looking to build on an early career in content marketing at a high-growth startup.

You’ll report directly to our Senior Content Manager and work closely with a small team of experienced marketers and a content agency to deliver a scalable content marketing strategy linked to pipeline growth and revenue. You’ll also contribute to the strategic narrative across our key content pillars and gain an in-depth understanding of our existing and future customers (pain points, motivations, objections).

To excel in this role, you’ll need excellent writing & editing skills, strong execution focus and a track record of delivering across different content formats (blog, social, white papers, video etc.). An interest in learning about new industries and adapting to stakeholders is also essential.

We’re a data-driven and customer-centric team, so if you have a solid grasp on your metrics and enjoy diving into the numbers and research to find and test the best approach, we’d love to hear from you!


Day to day, you will:

Own content campaigns end-to-end, from testing new engaging content formats and ways to distribute, through optimisation of messaging & channels, to evaluation of performance and suggesting ways to improve
Ownership of all Free Resources with a goal of expanding these each quarter
Manage a variety of different content workstreams (ebooks, white papers, videos, infographics, guides, blogs, webinars etc.)
Build world-class content which adds competitive advantage to our audience
Social media & community management
Build a deep understanding of our potential buyers – identify pain points, motivations and blockers across the entire buying committee
Use your copywriting skills to manage landing pages, email cadences, case studies and much more


We don’t have hard and fast requirements but, hopefully, lots of the following apply to you:

You have some experience in B2B Content marketing
Strong writing and copy-editing skills (we will ask for writing samples)
Ideally some experience within workforce management tech or Social Care
Strategic & commercial thinker: you challenge how we produce and distribute content and will be constantly thinking of ways to repurpose to reach our ICPs and generate/influence pipeline
Experience building a network of industry experts & contributors to source/quote from
Creative thinker with examples of innovative content ideas that speak to the audience
Organised and able to deliver high-quality work before deadline
Happy working in a very fast-paced environment with multiple projects


£30-35k + 20% bonus (or local currency equivalent)
4.5 day standard working week
Share options
Fully remote and flexible working
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Pension contributions matched up to 5%
Comprehensive Health Insurance via Bupa
Enhanced parental leave & pay
Co-working space stipend
Quarterly all-expenses-paid team retreats
The latest Macbook and equipment for your home office
Professional development budget
Unlimited free books

Working at Sona

We take our health and mental health seriously, believing that we can only perform to our best when we are healthy, happy, and in control of when, where, and how we work. That’s why we’re fully remote and everyone works a 4.5 day week (you choose when you take the half day) with a fully flexible schedule.

We balance this with regular virtual stand-ups and all-hands so we’re all aligned, and paid-for, in-person meet-ups so you can get to know your colleagues.

You can learn more about the team and what it’s like working at Sona here.

Diversity & Inclusivity:

Diversity & Inclusivity:
# How we work

**Remote & Flexible 💻**

At Sona, we believe that everyone does their best work when they are happy and feel in control. That's why we've decided to be fully remote, as that gives everyone the highest degree of flexibility and control over *how* and *where* they want to live and work.

*We measure in output, not time.*

We’re currently spread across the UK, mainland Europe and South East Asia.

We have a few 'core office hours' to facilitate our daily kick-off, team and customer meetings and 1-1s, but aside from that it's up to you to decide how your day is organised. And since we work a 4.5 day standard week, that includes choosing when to take your flexible half day.

Everyone gets a monthly budget to use for office or co-working space as they choose.

**Social life & teamwork 💃**

Being remote doesn't mean that we don't spend time together. We have lots of social chats on Slack (including the obligatory cute baby/dog/rabbit pics) as well as regular 1-1s and group collaboration sessions on Zoom.

A few times each year we get the whole team together for a week of workshops and fun - ideally in a nice and sunny place ☀️ You can read more about our meet-ups [here](

**Your decision** **🧠**

We want everyone to feel ownership over their piece of Sona. We believe in empowering you to do your best work, make decisions for your area of responsibility and act on those decisions. We're always there to give feedback and help each other out, but ultimately, you have the power to act.

**Full speed 🏎**

We're very ambitious and we move fast but without compromise. We believe in acting today, rather than tomorrow. And though we work with urgency to reach our goals, we always remember to celebrate the small wins and have as much fun as we can along the way.

**A supportive culture 🤝**
We will do everything we can to give you the resources and tools you need to do your best work and advance your career. Everyone gets a personal development budget and on-demand mental health support and we always welcome fresh ideas that will improve how we work collectively and individually.