Times Higher Education
Basic Scope and Primary Objectives
We are seeking a strong, self-starter to join our busy Events Marketing department. The right candidate will demonstrate an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy. Someone who is able to work under pressure, is focused on delivering great results, makes things happen with ease and is able to multi task with their eyes closed.
You will lead on the commercial events marketing strategy as well as support the team in delivering the marketing strategy and tactical execution of campaigns for the broad portfolio of B2B events.
This role will suit someone who has a high level of written English and has previously worked in an event marketing role.
You should be a confident individual able to work and communicate with senior stakeholders and partners as this will be a core part of your role.
Lead on strategy planning; co-ordinating; implementing; and monitoring of marketing activities to drive attendee growth for all commercially led events (In-person global events, hybrid events, webinars, roundtables) ensuring deadlines, and targets are met, to deliver success for our commercial partners and sponsors
Identify target audiences and create individual marketing plans, ensuring messaging in is benefit led and speaks to the key audiences
Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
Develop, deliver and maintain commercial marketing materials (media packs, case studies) to use as sales tools for the commercial and sponsorship sales teams
Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
Generate post-event reports and insights for the commercial team to inform the strategic direction for future commercial events.
Work with the commercial sales team to generate and track qualified leads
Liaise with key associations/partners and organisations to maximise visibility
Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
Keeping the events websites up to date with fresh content and new speakers
Create, implement and manage engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting
Coordinate uploading and organising of post-event content
Supporting the wider events marketing team when needed
Manage direct line reports effectively ensuring that they are delivering marketing strategy
Experience & Skills Required
8+ years of proven marketing experience
Creative thinker with a passion for storytelling and doing things differently
Confident and talented self-starter who is able to hit the ground running
Commercially astute and entrepreneurial outlook
Ability to work to agreed deadlines, working well under pressure
Excellent planning and organisational skills in order to manage and prioritise workload
Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
Interested in international higher education
MS Office essential – Word, Excel and PowerPoint
Educated to a degree level
THE are proud to be an equal opportunities employer. We recognise that we are all different. Great strength is born through different perspectives and experiences. That is why we are committed to our mission of creating an inclusive culture that enables our people to feel able to bring their whole selves to work. We are proud to be part of the Global Equality Collective and a mindful employer to help support THE achieve this.
To apply for this job please visit www.linkedin.com.