Senior Growth Marketing Manager

TransferRoom is a hyper-growth B2B SaaS Marketplace on a mission to change the football transfer market for the better. We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers.

TransferRoom is market leading and has become a must have for key stakeholders in football’s transfer market. It’s used by 700 clubs, including Man City, Liverpool and PSG, 400 agencies and 8000 professional players. It has empowered clubs and agents to facilitate over 4,000 transfers since launch in 2017.

Brief intro to the role:

We’re looking for a skilled and data-driven Senior Growth Marketing Manager to accelerate our growth by partnering with commercial teams and driving demand generation and lead acquisition efforts across multiple channels. In this role, you’ll play a key part in scaling our B2B and self-serve products by implementing high-impact campaigns, collaborating cross-functionally, and optimizing our digital and account-based marketing strategies.

What you’ll be doing:

• Collaborate with commercial teams to identify and nurture new prospects for our club and agency B2B products, driving high-quality leads into the sales pipeline.
• Use best-in-class content to develop, execute, and optimize demand and lead generation campaigns to acquire quality contacts, generate leads, and accelerate sales pipeline growth.
• Design and implement multi-channel email campaigns supporting new business, retention, and expansion initiatives across the funnel.
• Work closely with Data and Product teams to leverage product-led growth (PLG) strategies and optimize campaign performance.
• Partner with the Product Marketing team to drive go-to-market (GTM) activities for new products and features.
• Lead efforts to optimize our website, SEO, and digital user journeys, focusing on lead capture and conversion, in collaboration with Content and Marketing Operations teams.
• Create and refine self-serve customer journey campaigns for football players and industry professionals.
• Manage digital marketing activities across LinkedIn, Instagram, and paid search channels to drive targeted traffic and leads.
• Work closely with Sales to identify high-priority prospects and deploy account-based marketing tactics.
• Use HubSpot, Google Analytics, and PowerBI to monitor, analyze, and improve campaign effectiveness.
• Collaborate with Marketing Operations and Data teams to refine target segments for optimized campaign reach.
• Coordinate with the Events team and Brand & Content teams to manage targeted events (both online and offline) for demand generation and sales opportunities.

Who you are:

• 7+ years of experience in demand generation and lead generation, including digital marketing, with a background in both B2B SaaS and B2C being a plus.
• Proficient in website optimization (CRO), email and paid digital campaigns (LinkedIn, Instagram, and others), with hands-on experience in HubSpot or similar marketing automation tools.
• Strong analytical skills and a data-oriented approach to improving campaign performance and ROI.
• Exceptional communication and collaboration skills with the ability to work cross-functionally and present insights clearly.
• Highly organized, goal-oriented, and meticulous about executing campaigns effectively.

What’s in it for you:

• Employee assistance programme
• 25 days holiday plus bank holidays
• Life insurance
• Critical illness
• Pension plan
• Enhanced parental leave
• Learning budget for everyone
• A generous employee Referral Bonus scheme
• Team building days and events
• Cycle-to-work scheme and an annual travel season ticket loan
• ‘Matched Giving’ programme where we donate when our employees donate
• We are a unique combination of a scale up with security
• We are a fast scaling, category creating company with smart teammates who love what they do.
• With a unique combination as a scale up with security, we have an 86% Employee Satisfaction
• Score, a Likelihood to Recommend score of 8.3 and a score of 8.8 for how our colleagues rate their relationships with their coworkers.

Diversity in our hiring and in our leadership really matters to us here at TransferRoom. We believe in diversity throughout the organisation but especially at decision making and leadership level. 63% of our leadership team (CEO-1) is diverse in terms of gender and ethnicity.

Being in the tech and football industry, we must be proactive with our approach to diversity in our business and ensure we build our team in the best way possible.

We are fully committed to equal employment opportunities and we believe that ability and hard work are more important than where you went to university, where you grew up or what gender or race you are.