SeeBlue
This is an incredible opportunity to join a fast growing and values centred agency who are extremely passionate about providing world-class B2B Marketing expertise and delivery to our clients. The person in this role will love client engagement and take pride in high quality delivery. In this role you will have the opportunity to use your own creativity and insight to bring global ABM and strategic communications campaigns to life, through effective planning, management and delivery across both sales enablement and customer-led campaigns.
You will build a deep skill-set in a fast growth and much coveted area of B2B marketing – ABM. The successful applicant will be highly organised and able to plan for and manage multi-layered campaigns with an eye for detail and ability to recognise how the needs of a target audience can be met through targeted messaging and communication hooks.
It goes without saying that you will be highly collaborative and experienced in managing project plans and multi-layered stakeholders including clients and strategic partners.
The successful applicant is someone who loves B2B marketing and would relish the opportunity to help shape the direction of our fast-growth agency as we develop effective and sustainable business processes and our own proposition to market. You will report to the Head of ABM.
Summary of the role
As a planner, you connect the needs of the B2B buyer with the right marketing approach to achieve our client’s commercial goals. You will frame the marketing challenge for clients and simplify complex requirements.
Your work will involve working with the Head of ABM and Strategic Comms to build integrated Account Based Marketing plans for our clients. As a small agency, your role will be varied and you will also be involved in the delivery of the plans that you create including briefing strategic partners, collating and reviewing market data, defining messaging frameworks and content briefs that move prospects through the customer buying journey. You will also oversee the content creation process.
The right candidate will be able to assimilate complex information quickly and logically, have a natural flair with messaging and engaging copy and content, be naturally inquisitive, unafraid of asking challenging questions and have the confidence to lead client projects and present with impact.
You will likely come from a marketing campaigns, marketing planning or communications role, within the B2B sector and you will understand how technology companies operate and grow.
As the role is largely remote, you will be a self-starter and confident enough to reach out to the team when you need support. You will be articulate and passionate about delivering results for clients.
Roles and responsibilities
Lead or support across a wide variety of client ABM accounts
Develop an understanding of the client’s business strategy and operating model
Lead the development of the activating campaign or project plan for the client
Manage the delivery of the campaign through internal team members and strategic partners
Play a critical role in delivering elements of the plan, such as reviewing market insight and identifying the right messaging hooks to develop clearly articulated briefs
Attend and support the running of workshops to understand client objectives and their success factors.
Prepare insights and recommendations suitable for presentation to senior decision makers.
Play an active role in account development and expansion and promotion of the Seeblue Marketing brand through social media, videos and events.
Skills & Experience
At least 2 years experience in a campaign or planning role within the B2B sector, ABM experience preferable, technology background preferable
Familiar with B2B marketing planning, Messaging and Campaign development
Able to manage project teams to a project plan
Has a solid understanding of core B2B marketing principles and buying journey
Can develop basic customer journey maps and contact strategies
Experience in Account Based Marketing principles would be an advantage
Strong communication and presentation skills
Can interpret complex subjects and make them understandable
Driven to succeed and deliver great work
Comfortable working on a number of different projects at once
Qualification and Educational requirements
Educated to degree level
CIM qualification an advantage
Seeblue Marketing was founded in January 2019 by Helen and Orla who both have a background in global tech businesses – we’re a fast growth specialist B2B agency and our clients range from large corporates to innovative and rapidly growing scale-ups. We are a highly professional team, and our mindset is win-win. We’re proud to deliver exceptional quality work and be at the top of our game, and are looking for people to join us who want to be a part of building something amazing from the ground up. As part of our team you will be given a lot of opportunity to grow, to learn and become a leader in your field.