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Secrets of Confident Communication

May 25, 2022 @ 12:30 pm - 1:30 pm

Confident communication is all about speaking clearly, making eye contact and knowing all the answers – or is it?

Carol Benton, business communication consultant and author, will explore what it really means to communicate with confidence – the confidence that your message is going to be received, understood and actioned.

Carol will explain the three key goals of business communication, and focus on the single biggest secret to making your communication effective – speaking your customer’s language. She’ll look at some of the ways people and companies ‘speak the wrong language’ when communicating, and finish with five practical steps that you can take to ensure that you can communicate with confidence.

The talk will be followed by a panel discussion with Tamsin Minton, Head of Women in Technology and EMEA Break Fix Service Delivery Manager at NetApp


Carol Benton, author, communication consultant and founder of Words2Win, helps technology companies to win more business by clearly articulating their value. She helps them to develop a message strategy, creates content, and coaches them in pitching and presenting.

Communication is at the heart of every successful business. Carol helps organisations in the tech sector to connect with their audience, convince them to engage and convert them to clients.

Her expertise is based on world class business experience and a talent for verbal and written communication.  Carol spent 30 years in corporate sales and marketing –in technology powerhouse IBM, and in Toshiba, as General Manager ANZ for Global Commerce Solutions.

Carol has written, reviewed and delivered presentations, proposals and business content that won IBM and Toshiba millions of dollars with clients in the UK and Australia.

As well as hands-on customer-facing experience, corporate life gave Carol unparalleled access to the best sales, marketing and leadership training available, including education at:

  • The London Business School

  • Macquarie Graduate School of Management (Aus)

  • The Chartered Institute of Marketing (UK)

Carol has a skill for ‘translation’ – taking an idea and representing it in the most appropriate form for the audience. She can quickly get to the heart of what a solution offers and then she helps her clients translate from ‘what we do’ to ‘what benefits the client’.

She understands the importance of structure, organisation of thoughts, clarity and impact, and is highly adept at summarising big ideas and plans into executive level summaries.

She has a passion for effective communication and a drive to find the words to communicate to people in terms that mean the most to them. She used this talent in her corporate career, representing IBM in print and television media. Her love of communication started when she learned foreign languages and discovered a passion for the ability to translate and to talk to people in their own language.

Carol is a languages graduate with impeccable attention to detail for structure, vocabulary and grammar. She speaks fluent French and has a working knowledge of several other languages.

She is a highly capable public speaker and qualified as a Competent Toastmaster with Toastmasters International. She leads and is a member of business networking groups in the UK and Australia.

Carol is the author of Amazon best-sellling book ‘Connect, Convince, Convert’, which gives strategic and tactical advice to tech organisations who want to communicate effectively to win more business.

Above all, Carol believes that language is a powerful business tool and wants to help her clients find their Words to Win.

Hear Carol’s insights into the power of communicating your value, how to identify your value proposition, sharing your value, articulating your value and proposing your value.

Non-members can find tickets to this event via Eventbrite.


May 25, 2022
12:30 pm - 1:30 pm
Event Category:


Online – Virtual Event