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Women in Tech Sales

April 26, 2023 @ 5:30 pm - 8:30 pm

Customers are more savvy than ever before and are looking to have informed conversations with vendors who understand their business requirements, and can demonstrate industry and product expertise to deliver personalised value propositions.

The changing buyer behaviour coupled with the current macroeconomic environment is leading to more complex and longer sales cycles. Commercial sales people need to adapt their skill set and adopt a more data-driven and value-based approach, that is highly personalised to customer need.

Join Women in Tech forum in partnership with Pendo for an evening of networking and lively discussions with B2B Tech Saleswomen who will discuss how they are adapting their sales processes to succeed in the current economic climate.

Whether you’re an Enterprise Sales Leader, a Commercial Account Executive, or an aspiring Enterprise Account Executive, this event will be packed full of insights and practical advice to help you meet and exceed your quota.


5:30 pm | Networking drinks and canapes

6:15 pm| Panel discussion and Audience Q&A

  • Anna Barker, Director Commercial Sales EMEA , Pendo
  • Verity Buchana, Public Sector Lead, Contentsquare
  • Jovana Jordanova, Account Executive, Major Accounts, Airtable
  • Laura Bartkiewicz, Senior Manager, Mid-Market Sales, Figma
  • Moderated by Angie Vaux, Founder & CEO, Women in Tech forum

7:15 pm | Networking drinks

8:30pm | Close


Members can receive 50% off tickets by using code “MembersDiscount50” on Eventbrite.


April 26, 2023
5:30 pm - 8:30 pm
Event Category:


The Bower
211 Old Street
London, EC1V 9NR United Kingdom
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