Field Marketing Manager, UKI (11 month FTC)

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognised as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.

 

About the Role

 

CrowdStrike is looking for an experienced, highly motivated and capable Field Marketing Manager to join our growing team. This position is ideal for someone who is seeking a role where they will see tangible results for their abilities. CrowdStrike are disrupting the multi-billion-dollar endpoint security market and in this role you will lead field efforts to grow our business presence across UKI, building on the company’s US profile and success. Together with the Senior Director, Marketing NEUR, the successful candidate will define strategy and execute detailed marketing plans that are consistent with the sales, marketing and business initiatives.

 

The Field Marketing Manager is expected to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of integrated marketing programs. A main goal will be to create demand by using a variety of marketing vehicles and tactics including, but not limited to: Account Based Marketing (ABM) programs, conferences and professional associations, targeted field events, industry-specific campaigns, call campaigns, webinars, as well as joint channel marketing activities.

 

The successful candidate should be able to demonstrate excellent strategic planning skills. He/she is also expected to execute marketing initiatives flawlessly and must demonstrate instances where he/she has a proven ability to collaborate closely with sales leaders to ensure marketing plans are delivering on business needs. Naturally, the candidate needs to have excellent organizational skills and the ability to effectively collaborate and communicate with key stakeholders within CrowdStrike.

 

This is a very exciting time for CrowdStrike. This key role has remarkable potential for both the company and the successful candidate.

 

Key Responsibilities:

 

Research, plan and execute marketing programs, campaigns and events to drive demand and accelerate pipeline.
Plan and execute a six month rolling field marketing plan focused on meeting or exceeding pipeline goals.
Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region.
Defining marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.
Drive account based marketing mapped to sales target accounts.
Create, build and execute field events from tech demo days to C-level executive roundtables.
Assess and execute relevant corporate and product marketing initiatives across the region, to include but not limited to digital marketing, product launches, corporate campaigns, customer up-sell and advocacy programs, branding and advertising.
Track program results, measuring program success, and reporting metrics via SFDC.
Maintain program budgets.
Work cross-functionally across all marketing departments from product marketing, corporate marketing and channel marketing to implement field programs.

 

Desired Skills and Experience:

 

At least 5 years B-to-B marketing experience in a global high-tech SaaS and/or Cybersecurity business.
Must have demonstrable Field Marketing experience supporting field sales organizations and channel partners.
Must have experience in translating sales goals into credible marketing plans. Must possess skills in database marketing and growing a prospect database.
Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing.
Must possess budget management and forecasting skills.
Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams. We are looking for a great communicator with good presentation skills.
Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported.
Must demonstrate experience in managing and negotiating vendor contracts.
Experience in tracking and measuring marketing events, programs and metrics.
Salesforce.com and Marketo experience a plus.

 

Benefits of Working at CrowdStrike:

 

Remote-first culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens when you need to fuel innovation and collaboration

 

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation – generating the best possible outcomes for our customers and the communities they serve.

Diversity & Inclusivity:

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.