Website FullStory
This role can be performed remotely anywhere within the United States.
Building digital campaigns, leading lead collection processes, customer campaigns, supporting lead scoring and database governance will be critical areas of focus for you. Daily objectives can include creating Marketo campaigns, configure campaign settings, test and deliver on creative assets, audience targeting and reporting on campaign results to ensure function and deliver results.
You will have the opportunity to collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors and troubleshoot issues. As you grow in this role, you’ll contribute to streamlining implementation guidelines, integrating third party tech, identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You’ll be the final and essential step in the customer lifecycle for activating new digital media campaigns.
In this role, you will report to the Director of Marketing Operations.
In a typical day, you might:
Monitor lead scoring and lead assignment into Salesforce.
Support and execute an integrated mix of email, digital, lead-nurturing and content marketing campaigns for pipeline generation.
Help drive closed-loop reporting from leads to bookings so that we know our ROI by campaign, offer, and source.
Make inefficient workflows efficient by finding and fixing inaccuracies, ensuring the integrity of newly imported and existing data
Utilize Marketo to help support our team with collecting data, ensuring accurate campaigns for our Marketing teams, and delivering leads to our Sales team.
Maintain partnership with our global team of stakeholders to drive campaign execution from requirements through build, testing, delivery and measurement.
Here’s what we’re looking for:
2+ years in a performance-focused marketing operations or marketing campaign management role at a B2B SaaS company or fast-growth startup.
Experience building marketing campaigns through Marketo or a similar provider that have more than one email blast.
Experience reviewing campaign performance metrics and making recommendations on improving Click to Open (CTO) rates and/or form submits.
Experience with MarTech tools, including webinar platforms, marketing automation, CRM, etc. (i.e. Marketo, Salesforce, 6Sense, GA4, Goldcast, LeanData, Zoominfo).
Understanding of frontend technologies such as JavaScript and HTML.
The impact you will have in 6 months:
Streamline marketing operations and set the company up for scalable growth, reporting, and data analysis.
Become the SME for campaign creation and investigation along with Lead management.
The impact you will have in 12 months:
Co-managing the attribution model and key areas driving the model.
Effectively managing global campaigns to measure marketing growth and impact.
#LI-Remote #LI-SO1
About FullStory
Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence (DXI) platform empowers businesses to continuously improve their customer experience across sites and apps. FullStory is backed by world-class investors and has 500+ employees worldwide with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. We are guided by our values of Empathy, Clarity, Bionics, and Trust, which we embed in our day-to-day work.
How we support you:
FullStorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:
Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – FullStorians can focus on the moments that matter.
Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based FullStorians, and supplemental coverage options for international FullStorians.
Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
Productivity support. We provide all FullStorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
Team events. Connect with fellow FullStorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
Paid parental leave. FullStorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.
Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
Miscarriage/Pregnancy loss leave. Whether it is for a FullStorian or their partner – take the time you need.
FullStory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!
If you may require reasonable accommodations to participate in our job application or interview process, please contact [email protected]. Requests for accommodations will be treated confidentially.
To apply for this job please visit www.fullstory.com.