Website GBG
Why you should be@GBG
(with the 95% of our team members that recommend us as a great place to work)
We make the world a safer place
We trust each other and win together
We are local experts in a global business
We want you to be yourself
We grow when you grow
Loqate Global Marketing Team
Responsible for driving the Loqate business forward through predictable revenue generation and ensuring our target audiences engage with the Loqate brand.
The Role
The Demand Generation Marketing Manager is responsible for creating and delivering a full strategic multichannel marketing program to build a strong pipeline & accelerate the growth of Loqate in Europe.
Reporting to the Director of Demand Generation – Europe, you will work alongside the regional sales team and other global marketing teams (brand, digital, product marketing, partners) within Loqate to help us scale globally through predictable revenue growth.
What you will do
We’re looking for an experienced B2B marketing expert, who is comfortable in both creative and analytical execution and is used to working in a fast-paced global business. You will:
Work closely with the Director of Demand Generation to create and execute the EU demand gen strategy to increase the number of qualified opportunities
Identify & lead marketing campaigns via relevant mediums and channels such as events, email, content syndication, SEO/PPC, social media, customer marketing, etc. to drive engagement and pipeline
Manage budget, reporting, and ROI tracking of all EU demand generation programs and optimize for sales effectiveness
Collaborate with content marketing teams to plan and create compelling content, including research studies and hero assets to distribute across multiple channels
Develop account-based marketing strategies to drive awareness and pipeline from target accounts
Partner with Sales Development Representatives and Account Executive teams to increase the reach and efficacy of marketing programs
Requirements
What we’re looking for
An experienced digital marketer with proficient experience driving digital and multi-channel marketing programs, ideally for a B2B SaaS company
Excellent communicator and creative thinker with proven experience in short copy/content writing in German & English
Native German and/or proficient German language skills, also with the ability to write in either Italian or Spanish
The ability to operate and deliver in a fast-paced business working with global stakeholders
Strong analytical and reporting skills and experience with sales and marketing automation tools such as HubSpot or similar
Experience with email marketing familiarity– building email campaigns from start to finish
the ideal person to live in Germany and support the hybrid travel structure
Flexibility to travel to the Manheim office and events regularly
Diversity & Inclusivity:
As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please let us know if you require any reasonable adjustments to the interview process.