Director, Field Marketing – EMEA

About Highspot

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets.  What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd.

Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We aim to build an inclusive workforce. Did you read the requirements as a checklist and not tick every box? Don’t rule yourself out! If this role resonates with you, hit the ‘apply’ button.

We are committed to diversity as both a moral and business imperative.

About this Role:

We are looking for an experienced Director, Field Marketing – EMEA to lead and develop the Field Marketing practice in the region. This exciting role is responsible for maximising revenue in our three EMEA regions by partnering with sales teams to generate and support growth and expansion. As part of the EMEA marketing team, the goal of this role is to elevate the sales enablement category and Highspot brand, educate our key buyers, drive product awareness, generate leads and help retain customers.  Reporting to the Head of EMEA Marketing, you will have proven experience building, managing and executing an EMEA Field Marketing strategy and programs to a variety of buyer personas with a track record of clear, measurable success.

What You’ll Do:

• Lead, design and deliver the EMEA Field Marketing multi-channel strategy in collaboration with the regional team.
• Own and execute the Northern European Field Marketing strategy.
• Lead and inspire a team of regional field marketers, working alongside the Head of EMEA to set the regional strategy and priorities.
• Establish and implement ways of working across the region to ensure consistency, including localisation.
• Align with peers in regional and global Demand Generation, Content & Campaigns, Product, Customer, Field and Partner Marketing on multi-channel GTM campaigns, enabling the regional team to create awareness and generate pipeline for sub-regions.
• Develop strong relationships with sales and customer teams, using insights to inform Field Marketing strategies to drive sales and marketing alignment.

Your Background:

• 10-15+ years marketing experience and a proven track record owning E2E Field Marketing or Demand Gen programmes across multiple channels, including events.
• Extensive experience in B2B, ideally with a US-based, high-growth SaaS company.
• Experience working cross-functionally, in a highly visible role, with senior sales leadership, account executives and account management teams to define Field Marketing strategies and programmes.
• Significant experience developing and implementing regional integrated marketing initiatives using digital tactics, events, webinars, creative gifting and emails as well as PR.
• Deep understanding of Sales and previous experience supporting Sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue.
• Exceptional written and oral communication skills, ability to tailor content and campaigns, experience with localisation, proven ability to position and influence.
• Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly.
• Ability to work with global colleagues and agencies across organisational and cultural boundaries in support of marketing goals to ensure implementation of global and regional messages and programs.
• Data-driven; to ensure Field Marketing strategy is effective and there is continuous learning.
• Experience working with platforms such as Marketo, Salesforce, Tableau and intent software.
• Experience leading, coaching, managing and inspiring a team.

Benefits
Competitive compensation including equity so you feel like you have a piece of the pie
25 days annual leave
Holiday week off between Christmas and New Year
Private medical insurance for you and your dependents
2 x death in service benefit
Income protection insurance
Company social events throughout the year
Meaningfully contribute to a compelling vision
Quarterly Recharge Fridays (paid days off for mental health recharge)
Professional development opportunities through BetterUp and LinkedIn Learning
Discounted ClassPass membership
Access to Coaches and Therapists through Modern Health

Diversity & Inclusivity:

Highspot is committed to transforming the way millions of people work. We best serve our customers around the globe when every employee feels a deep sense of belonging within our organization and is inspired by our shared purpose. This is one of the many reasons why we place diversity, equity, inclusion, and belonging (DEI&B) at the forefront of our work and we do this in a few different ways.

Inclusion & Belonging Council
The Highspot EMEA Inclusion & Belonging Council is a voluntary, employee-led group that serves as a resource for Highspotters by fostering a diverse, inclusive workplace aligned with the organizational mission, guiding principles, goals, business practices, and objectives.

Changemakers
Social responsibility is part of our DEI&B mission - and part of our company mission. Through social awareness campaigns, volunteering events, and fundraising we are partnering with organizations to make change happen. Every Highspot employee has the opportunity to be a Changemaker through these partnerships.

Stand for Change
Stand for Change is our global DEI&B learning program. This year's theme is centered around “Finding your authentic self in the workplace” and “Allyship." The goal is to provide Highspotters with the opportunity to gain the confidence to show up as their authentic self while also learning strategies on how we can each use our platforms to serve as allies to one another across our global workplace.