Digital Marketing Specialist

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

About the Role

As a Digital Marketing Specialist at Highspot, you will play a pivotal role in supporting the marketing team’s efforts in Southern Europe (focusing on France) to drive demand, promote brand awareness, and enable the sales team through various channels. Your responsibilities will span across key marketing functions, including digital marketing, account-based marketing (ABM), demand generation, and event enablement. You will collaborate with cross-functional teams to execute campaigns and initiatives that contribute to the company’s growth and success.

What You’ll Do

Digital Marketing:

• Assist in creating, localizing and executing digital marketing campaigns across various platforms, including social media, email, and display advertising. According to the EMEA and your regional
• Senior Field Marketing Manager yearly plan.
• Working with Senior Field Marketing Manager to create, design, and implement a regional digital-first marketing strategy to support and drive sales goals, focusing on MQLs, SQLs, and ultimately ARR generated from marketing.
• Collaborate with the design team on Canva to create engaging visual assets that align with the company’s brand guidelines.
• Monitor and analyze digital campaign performance, providing insights and recommendations for optimization. Create monthly reports according to template.
• Work with the marketing automation platform (Marketo) and internal resources to segment and target audiences effectively.
• Create Social Media posts for our internal teams using Everyone Social
• Help Drive traffic to Highspot.com, working with Senior Website Marketing Manager & Senior
• Field Marketing Manager to enhance the experience for your region.

Account-Based Marketing (ABM):

• Supporting the Senior Field Marketing Manager in collaborating with the pre and post sales teams in your region to create highly tailored account-based marketing experiences for our Key Accounts and Enterprise accounts.
• Assist in crafting personalized content and messaging for targeted accounts to drive engagement and conversion.
• Collaborate with the Southern Europe sales team to align marketing efforts with account-specific goals and objectives.

Demand Generation:

• Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth.
• Collaborate with content creators to develop compelling marketing materials, such as whitepapers, case studies, and blog posts.
• Monitor lead quality and collaborate with the sales team to ensure smooth lead handoff.

Enablement:

• Assist in planning, promoting, any virtual and in-person events, digital campaigns, including webinars, conferences, ABM, lead Gen and workshop.
• Collaborate with the sales team to ensure event materials align with sales enablement needs (sales plays post and pre campaigns – using Highspot – You will be provided a training).

Localization:

Work closely with the Head of Content, Head of web and Product Marketing Teams and external vendors to localize marketing collateral, website content, and other materials for various target markets.
Ensure that messaging, branding, and content resonate with regional audiences while maintaining consistency with the global brand.

Required Skills and Qualifications:

• Fluent in English and French with excellent grammar and writing skills.
• Prior 2 to 3 years experience or internships (for masters) in marketing, preferably within a B2B SaaS or technology company.
• Proficiency in using marketing tools and platforms such as Marketo, Canva, and Salesforce.
• Detail-oriented with excellent organizational, creativity and project management abilities.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• A taste and experience on digital marketing concepts, ABM strategies, and demand generation tactics.
• Travel to our French office will be required

#LI-JB1

Benefits

• Competitive compensation including equity so you feel like you have a piece of the pie
• Flexible Leave Balance
• Holiday week off between Christmas and New Year
• Private medical insurance for you and your dependents
• 2 x death in service benefit
• Income protection insurance
• Company social events throughout the year
• Meaningfully contribute to a compelling vision
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• Professional development opportunities through LinkedIn Learning
• Discounted ClassPass membership
• Access to Coaches and Therapists through Modern Health

Eligibility Checks

We carry out various eligibility and background checks as part of our recruiting process, including employment history, education verification and criminal records check. If you require further information let us know.

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Did you read the requirements as a checklist and not tick every box? Don’t rule yourself out! If this role resonates with you, hit the ‘apply’ button.

Diversity & Inclusivity:

Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.