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Women in Marketing
July 20, 2022 @ 6:00 pm - 9:00 pm
We’ve seen the news and now we’re feeling it first-hand: recession is looming.
For those of us in B2B marketing, it means budgets and headcount are either frozen or getting cut––sometimes significantly. The old saying, “it’s time to do more with less,” has returned.
As a marketer, it’s time to think critically. What’s working? What’s not? What are the strategies that drive pipeline, revenue, and continue to drive the business forward? How can we better enable the customers we already have?
Join this panel discussion with senior marketing leaders covering:
Marketing in recession: proven strategies that work
Prospects vs. customers: focus where it matters
Tracking and reporting: how to prove the value of your marketing efforts
Please bring questions and insights of your own. This promises to be a lively and timely discussion for all B2B marketers.
6pm | Networking drinks reception
6.45pm | Panel discussion
7.30pm | Audience Q&A
7.45pm | Drinks and Canapés.
9pm | Close