Customers are more savvy than ever before and are looking to have informed conversations with vendors who understand their business requirements, and can demonstrate industry and product expertise to deliver personalised value propositions. The changing buyer behaviour coupled with the current macroeconomic environment is leading to more complex and longer sales cycles. Commercial sales people […]

The ability to negotiate successfully, whether for yourself or for your organisation, is a key skill. Women face unique challenges when it comes to negotiating. Some of these are internal based on our cultural upbringing, and can lead to women downplaying their assertiveness for fear of being labelled ‘too aggressive’ or ‘too demanding’. Externally, there […]